Praja

The Problem

Politics Doesn't Stop After Voting Day — But Most Tools Do

Whether you won or lost, the real work — staying connected, building trust, solving grievances, and preparing for the next election — starts the day after. Yet most politicians still rely on fragmented tools that only work during campaigns.

Without Praja

Voter relationships go cold between elections
Grievances pile up with no tracking or follow-through
No visibility into constituency sentiment year-round
WhatsApp and spreadsheets — no single source of truth
Workers lose motivation without structured engagement
Ground intelligence disappears between campaigns
Lost elections lead to lost voter data permanently
No way to measure your standing between elections
Leaders flying blind when the next campaign begins
Voter trust erodes without continuous presence

With Praja

Continuous voter engagement — not just during elections
Every grievance tracked, assigned, and resolved
Live constituency sentiment and heatmaps year-round
Single voter intelligence layer, always current
Booth workers stay active and accountable between elections
AI-powered insights on voter mood and swing risk
Won or lost — your data stays, your ground stays strong
Candidate performance scoring to know exactly where you stand
Ready to campaign at any moment — data is always fresh
Voters see you acting, not just asking for votes

People · Connections · Impact

Connected From National HQ to the Last Booth Worker — Every Day

Praja mirrors your party's full hierarchy and keeps it active year-round — campaign season or not.

✓

Real-time updatesfrom national to booth level
✓

Better coordinationacross every level of the organisation
✓

Data-driven decisionsfor greater constituency impact

🏛 National Leadership Strategy · Vision · Direction

🗺 State #1

🗺 State #2

🗺 State #3

📍 District

👥 Constituency

👤 Mandal / Ward

📍 Booth Worker

👥

⬇ Leadership → Field

From national strategy to on-the-ground action — everyone stays connected and informed.

StrategyTasksBroadcast Messages Campaign DirectionResource AllocationVoter Targets

📊

⬆ Field → Leadership

Real-time updates and insights from the ground help you make smarter, faster decisions.

Voter InteractionsSurvey ResultsBooth Status GrievancesWorker Check-insReal-time Intelligence

Heatmap

Pulse

Mobile First

Your Entire Campaign, in Your Pocket

The Praja mobile app gives every field worker, booth agent, and candidate real-time intelligence — whether they're online or not.

📶

Offline-First

Works in zero-connectivity areas. Data syncs automatically when signal returns.

🗺

Geo-Tagged Voter Visits

Door-to-door canvassing with automatic location tagging and booth mapping.

🌐

12+ Regional Languages

Fully localised interface — Telugu, Tamil, Kannada, Marathi, Hindi and more.

🎨

Candidate-Branded Theme

Your colours, your emblem. Every worker sees your brand, not a generic tool.

📱 Android

🍎 iOS

🖥 Web Admin

Platform Modules

Everything You Need — Campaign Season or Not

Praja is a modular platform built for the full political lifecycle. Deploy what you need today, and expand as your constituency work, governance, and campaign operations grow.

🗂

Voter Database

Complete voter profiles with household mapping, photos, contact details, and full interaction history.

🏘

Household Management

Door-to-door household tracking with family-level data, voter relationships, and segment tagging.

🎯

Voter Segmentation

AI-powered voter segmentation by demographics, sentiment, geography, and campaign interaction history.

✅

AI Smart Verify

Automated voter deduplication, data quality scoring, and verification against electoral rolls.

📋

Voter History

Complete audit trail of every interaction, canvass visit, survey response, and issue raised per voter.

📍

Geographic Mapping

Map-based voter visualization with constituency, mandal, and booth-level geographic layers.

🏛

Booth Management

Booth-level organisation, agent assignment, election-day duty allocation, and performance tracking.

📱

Field Worker App

iOS and Android app for canvassing, door-to-door visits, voter data capture, and geo-tagged check-ins.

📶

Offline-First Sync

Full offline capability with encrypted local storage. Auto-syncs when connectivity is restored.

🚶

Door-to-Door Campaigns

Planned canvassing routes, household visit scheduling, and real-time completion tracking.

✅

Task Management

Assign, track, and complete tasks across every level of the hierarchy with accountability reporting.

👥

Worker Management

Volunteer registration, role assignment, attendance tracking, and performance dashboards.

📅

Campaign Planning

End-to-end campaign calendar, milestone planning, and activity scheduling across all levels.

🗳

Election Day Operations

Live booth tracking, GOTV management, real-time worker coordination, and incident reporting.

📣

Event & Rally Management

Event planning, attendee mobilisation, logistics coordination, and post-event reporting.

🎨

Branding & White-Label

Party logo, candidate photo, and theme colours configured in the Control Center and reflected live in the app.

🔐

Role-Based Access

Granular permissions for every role — national, state, district, constituency, and field level.

👤

Candidate Management

Candidate profiles, constituency assignments, approval workflows, and performance dashboards.

📊

Analytics Dashboards

Custom real-time dashboards for every level — from national HQ to individual constituency teams.

📈

Live Opinion Pulse

Track sentiment shifts booth-by-booth as canvassing happens. Identify swings before election day.

🔍

Field Surveys & Polls

Deploy targeted surveys to any voter segment with real-time response tracking across field workers.

🗺

Geographic Analysis

Heat maps and geographic overlays for voter density, performance gaps, and coverage analysis.

🎯

Booth Performance Monitor

Real-time booth heatmaps showing strong, moderate, and at-risk polling stations.

📋

Custom Reports

Scheduled and on-demand reports with export capabilities for leadership review and planning.

📩

SMS Campaigns

Targeted SMS broadcasts to voter segments with delivery tracking and response management.

💬

WhatsApp Integration

Automated voter communication via WhatsApp Business API with opt-out and compliance management.

🔔

Push Notifications

Instant alerts to field workers — task assignments, emergencies, and campaign updates.

😤

Grievance Tracker

Capture voter issues in the field, route to the right team, and close the loop — building trust.

📻

Broadcast Center

Multi-channel broadcasts to workers, volunteers, and voters from a single control panel.

📊

Communication Analytics

Delivery rates, open rates, and engagement metrics across every communication channel.

Leadership Command Center

From State HQ to the Last Booth — Leadership Knows Everything

One screen. Every constituency. Every booth. Real-time intelligence flowing from 50,000 field workers to the leadership command center.

Praja — Election Command Center

● LIVE ELECTION DAY

24,18,420

Voters Reached

↑ 18,240 since 8am

92.4%

Booth Coverage

↑ 4.2% from yesterday

48,720

Workers Active

↓ 320 unconfirmed

1,842

Open Grievances

↓ 420 resolved today

Booth Performance Heatmap 533 booths

Strong (0–30d)

Moderate (31–90d)

At Risk (91–180d)

Critical (>180d)

Not Visited

Live Field Activity

✅

Booth 42 — 1,240 workers checked in

2m ago

📊

Survey: 820 responses from Ward 7

5m ago

⚠️

Booth 18-B: turnout below 40% — alert sent

12m ago

💬

Grievance #2841 escalated to constituency

18m ago

🏘

Door-to-door: 4,200 households visited today

25m ago

How It Works

From Assignment to Leadership Visibility in Minutes

1

Worker Receives Assignment

Leadership assigns voters, booths, and tasks from the Control Center. Workers receive notifications on the Praja mobile app with full details and voter lists.

2

Field Work is Captured

Workers visit voters, record interactions, capture surveys, log issues, and check in — all from their phone. The app works fully offline in remote areas.

3

Leadership Sees it Live

Every interaction appears on the command center dashboard in real time. Leadership gets booth coverage, worker productivity, and voter sentiment — instantly.

Enterprise Readiness

Built for the Scale and Security Demands of Political Operations

Praja is designed from the ground up for large-scale political organisations handling millions of voter records and thousands of concurrent field users.

🔐

Role-Based Access Control

Granular permissions for every user role — national, state, district, and field. Each level sees only what they are authorised to see.

🛡

Data Protection

Voter data is encrypted at rest and in transit. Strict data segregation ensures no cross-party access under any circumstances.

📜

Audit Trails

Complete, immutable audit logs for every data access, modification, and user action — for compliance and accountability.

☁️

Scalable Cloud Infrastructure

Built to handle election-day traffic spikes from tens of thousands of concurrent field workers without performance degradation.

🔑

Secure Authentication

Multi-factor authentication, session management, and secure API tokens for every user and integration.

⚙️

Administrative Controls

Central admin console for user provisioning, access management, system configuration, and operational monitoring.

Transparent Pricing

Priced for Every Scale of Political Organisation

Per-voter, per year pricing. No hidden fees. Scale from a single constituency to a nationwide party on one platform.

Praja Core

₹1_/voter/year

Flat rate · billed annually

Voter database & profiles
Booth management
Field worker mobile app
User & access management
Offline-first sync
Basic reporting
Campaign management
AI analytics
Surveys & opinion pulse

Campaign Hard.
Lead Longer.
Stay Ready.

Politics Doesn't Stop After Voting Day — But Most Tools Do

Connected From National HQ to the Last Booth Worker — Every Day

Your Entire Campaign, in Your Pocket

Everything You Need — Campaign Season or Not

From State HQ to the Last Booth — Leadership Knows Everything

From Assignment to Leadership Visibility in Minutes

Worker Receives Assignment

Field Work is Captured

Leadership Sees it Live

Built for the Scale and Security Demands of Political Operations

Role-Based Access Control

Data Protection

Audit Trails

Scalable Cloud Infrastructure

Secure Authentication

Administrative Controls

Priced for Every Scale of Political Organisation

Ready to Build Your Political Presence?

Request Received!

Campaign Hard.Lead Longer.Stay Ready.

Politics Doesn't Stop After Voting Day — But Most Tools Do

Connected From National HQ to the Last Booth Worker — Every Day

Your Entire Campaign, in Your Pocket

Everything You Need — Campaign Season or Not

From State HQ to the Last Booth — Leadership Knows Everything

From Assignment to Leadership Visibility in Minutes

Worker Receives Assignment

Field Work is Captured

Leadership Sees it Live

Built for the Scale and Security Demands of Political Operations

Role-Based Access Control

Data Protection

Audit Trails

Scalable Cloud Infrastructure

Secure Authentication

Administrative Controls

Priced for Every Scale of Political Organisation

Ready to Build Your Political Presence?

Request Received!

Campaign Hard.
Lead Longer.
Stay Ready.